Digital Workout Course – Digital Marketing Training Plan for Entrepreneurs

The “Digital Workout” course is designed to provide entrepreneurs with the skills and knowledge necessary to master the world of digital marketing.


Course Description

Welcome to the “Digital Workout – Digital Marketing Training Plan for Entrepreneurs” course!

In an increasingly digital world, marketing has become a fundamental element for business success. The digital era offers endless opportunities to promote your brand, reach new customers, and grow as entrepreneurs. However, navigating the vast landscape of digital marketing can be a challenge, and this is where our course comes in.

The “Digital Workout” has been specially designed to help entrepreneurs develop essential skills in digital marketing. Throughout this learning journey, we will explore the fundamental concepts of digital marketing, guide you through the creation of a strategy tailored to your business, and provide you with the tools and skills necessary to successfully tackle digital challenges.

We are excited to accompany you on this journey to digital success. Be ready to explore, learn, and put into practice the digital marketing strategies that will help your business thrive. Ready for the Digital Workout? Let’s get started!

The primary objectives include:

  • Understanding the fundamentals of digital marketing and how they can be effectively applied in a business context.
  • Creating a tailored digital marketing strategy for your business.
  • Using digital tools and platforms to promote your brand, products, or services.
  • Analyzing data and measuring the success of digital campaigns.
  • Learning how to manage the marketing budget efficiently and effectively.

Course Chapters

Chapter 1: Introduction to Digital Marketing
  • Objective: Provide an overview of digital marketing and its role in entrepreneurship.
  • Definition of digital marketing.
  • Evolution of marketing in the digital age.
  • Advantages and challenges of digital marketing for businesses.
Chapter 2: Digital Marketing Strategy
  • Objective: Guide entrepreneurs in creating an effective digital marketing strategy.
  • Identifying the target audience.
  • Competitive analysis.
  • Defining marketing objectives.
  • Developing an action plan.
Chapter 3: Digital Tools and Platforms
  • Objective: Present an overview of the main tools and platforms used in digital marketing.
  • Websites and SEO optimization.
  • Social media marketing.
  • Email marketing.
  • Online advertising (Google Ads, Facebook Ads, etc.).
Chapter 4: Creating Engaging Content
  • Objective: Teach how to create high-quality digital content.
  • Persuasive writing.
  • Creating visual content (photos, videos, graphics).
  • Social media management and content planning.
Chapter 5: Analysis and Measurement of Success
  • Objective: Explain how to monitor and evaluate the effectiveness of digital marketing activities.
  • Use of analytics tools.
  • Key performance indicators (KPIs).
  • Data-driven campaign optimization.
Chapter 6: Managing the Marketing Budget
  • Objective: Learn to allocate and manage the marketing budget efficiently.
  • Budget allocation among different marketing activities.
  • Cost control.
  • Maximizing ROI (Return on Investment).

This course includes:

240 minutes duration

Full lifetime access

10 lessons

Certificate of completion


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30-Day Money-Back Guarantee


Course Reviews

I met Emanuele years ago and had no doubts about the quality of the work done together. When I heard the radio spot of his book I could not resist the desire to read it in advance and once again I was not disappointed! I can always count on the speed and reliability of Lenus Media. The team, always courteous and punctual, always know how to meet my needs and it is a pleasure to work with them!

Maso Rosary

Director Aquariuscom

Emanuele has a new idea every 15 minutes and it's really nice to spend time in his company. I'm probably biased but he helped me a lot to read the Digital Workout and apply it within my Hotel Management project. The results were immediate and tangible, just as indicated in the book. Compliments!

Luisa Antonelli

Creator of Hotel Management

Emanuele and the Lenus Media team are really fantastic, always available and attentive to requests. The work done together has always been very careful and quick. I recommend the book to all digital entrepreneurs and entrepreneurs.

Anita Likmeta

Digital Entrepreneur

Emanuele is a volcano of ideas and putting them in the Digital Workout book is certainly a winning move. The collaboration with Emanuele ranges from the creation and management of our "digital assets", as they are defined in the book, to collaborations in the formation of our eastwest Academy. I highly recommend reading both for young entrepreneurs passionate about communication and for more structured groups who need to "take back control of their company"

Giuseppe Scognamiglio

CEO eastwest European Consulting Srl

The Digital Workout book is really well written and full of practical cases (including my company!) I'm really proud to work with Emanuele because he always has a solution ready for any type of request related to digitization and work optimization. Compliments!

Michele La Marca

Owner Pegasus srl

He has to hear from Emanuele from time to time as I love his incredible optimism and good humour. His approach to life and business is truly engaging. I'm happy to work together and I think Digital Workout should be taught in business schools!

Marco Guarracino

Founder Profit Paradise

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